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	<title>Comments on: PLANNED OBSOLESCENCE</title>
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	<link>http://www.hulger.org/brookes-stevens-planned-obsolescence/</link>
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		<title>By: Walter</title>
		<link>http://www.hulger.org/brookes-stevens-planned-obsolescence/comment-page-1/#comment-153240</link>
		<dc:creator>Walter</dc:creator>
		<pubDate>Tue, 10 Feb 2009 22:47:59 +0000</pubDate>
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		<description>Here is a 1932 artical by Benard London on &quot;Planned Obsolescence&quot; before that it was called &quot;Artifical Obsolescene&quot;, and &quot;Consumer Engineering&quot;  by Earnest Elmo Calkins Consumer Engineering Really is&quot;.

http://www.adbusters.org/category/tags/obsolescence

Regards</description>
		<content:encoded><![CDATA[<p>Here is a 1932 artical by Benard London on &#8220;Planned Obsolescence&#8221; before that it was called &#8220;Artifical Obsolescene&#8221;, and &#8220;Consumer Engineering&#8221;  by Earnest Elmo Calkins Consumer Engineering Really is&#8221;.</p>
<p><a href="http://www.adbusters.org/category/tags/obsolescence" rel="nofollow">http://www.adbusters.org/category/tags/obsolescence</a></p>
<p>Regards</p>
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		<title>By: mike</title>
		<link>http://www.hulger.org/brookes-stevens-planned-obsolescence/comment-page-1/#comment-125511</link>
		<dc:creator>mike</dc:creator>
		<pubDate>Sun, 07 Sep 2008 09:42:29 +0000</pubDate>
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		<description>I am old enough to remember the time when the phrase &quot;planned obsolescence first arrived in UK, and it was quite clear then that it was about building products in such a way that they would require to be replaced sooner rather than later.

I think it was General Motors (= Vauxhall here) who began to build cars in such a way that everyhting would wear out at pretty well the same time - which effectively ruled out any realistic possibility of keeping the vehicle on the road once that stage was reached.

Since then the principle has been extended (in the motor industry and elsewhere) by ensuring that major components irreparable by making them as sealed units that could not be dismantled.

Hopefully growing awareness of ecological implications will continue to fight back on this.</description>
		<content:encoded><![CDATA[<p>I am old enough to remember the time when the phrase &#8220;planned obsolescence first arrived in UK, and it was quite clear then that it was about building products in such a way that they would require to be replaced sooner rather than later.</p>
<p>I think it was General Motors (= Vauxhall here) who began to build cars in such a way that everyhting would wear out at pretty well the same time &#8211; which effectively ruled out any realistic possibility of keeping the vehicle on the road once that stage was reached.</p>
<p>Since then the principle has been extended (in the motor industry and elsewhere) by ensuring that major components irreparable by making them as sealed units that could not be dismantled.</p>
<p>Hopefully growing awareness of ecological implications will continue to fight back on this.</p>
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		<title>By: william irvine</title>
		<link>http://www.hulger.org/brookes-stevens-planned-obsolescence/comment-page-1/#comment-119383</link>
		<dc:creator>william irvine</dc:creator>
		<pubDate>Mon, 18 Aug 2008 14:23:22 +0000</pubDate>
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		<description>i was under the impression that stevens initial definition of planned obsolesance was that your product design would be so superior as to make all competitors products obsolete. is this correct?</description>
		<content:encoded><![CDATA[<p>i was under the impression that stevens initial definition of planned obsolesance was that your product design would be so superior as to make all competitors products obsolete. is this correct?</p>
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