WELL RED
There are a multitude of tie-ups, endorsements, associations and other incentives for us to buy one of the otherwise pretty generic set of handsets on offer these days. This however gives us a new and insightful route to the consumer’s want-bank. If our choice of handset means a lot about who we are, then why not combine the phone and the charity wristband concept into one so as you talk in public you’re also saying that you care? The cynic in me doesn’t warm to it but I admit that this is smart marketing / fundraising.
